See Cerca™ Through An Ungulate's Eyes
See How Cerca™ Takes Advantage of the Deficiencies in Ungulate's Vision to Break Up the Outline of The Hunter Through
+ High Contrasting Tones
+ Large Scale Crackleture
+ Stark Colors
Human
Our "ungulate vision" is based on red colorblindness & the reduced clarity of ungulate's vision compared to that of humans.
With stark colors found in arid and rocky environments, Cerca™ is at home in the sagebrush steppe, the alpine tundra and everything in between. When a half second of confusion makes the difference between a good story and a punched tag, reach for our new Cerca™ Camo.
Now Available in Cerca™
2024 New Gear in Cerca™
All Styles Coming Soon in Cerca™
See Cerca™ in Action
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dwcbbcbbd3/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-9.jpg)
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dw44db802e/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-11.jpg)
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dw7b628bbf/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-1.jpg)
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dwe00a36d1/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-6.jpg)
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dwe8241a23/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-10.jpg)
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dw645af4d5/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-7.jpg)
![](https://www.firstlite.com/dw/image/v2/BHHW_PRD/on/demandware.static/-/Library-Sites-AutobahnSharedLibrary/default/dw6f4abe4c/First Lite Pages/2024 WBG/Cerca/fl-cerca-field-tile-3.jpg)