New Arrivals


Summer Essentials




There are those who watch the weather. And those who hunt through it. Borah delivers the perfect balance of durability, weight, and breathable performance — the all-season rainwear that goes where the country and conditions get tough. Every detail was built for more miles, steeper country, and longer days.

Introducing the Bear Grease Bibs. Built in collaboration with Clay Newcomb, The Bear Grease Bib is a fully featured work bib designed for the needs of country living like Clay's in northwest Arkansas.

With Camo for Conservation, 1% of all camo sales go directly to First Lite’s conservation partners fighting for the land, wildlife, and access that make our way of life possible.

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