The New FirstLite.com

Go Farther, Stay Longer

Competitive Pricing

Industry Leading Product

World Class Customer Service

Competitive Pricing

Get the best product on the market at a price that cannot be beat. Compare our industry-leading product with our competitors' and know that you’re getting it at the best price on the planet while sacrificing nothing. Better product at the best possible price means that you can’t lose.

Industry Leading Product

3D Turret Hood

800 FP 37.5-blended down

Non-sewn through baffles

DWR exterior

When we say that our product is better, we mean it. Tested at 3rd party labs and honed by months of grueling field-testing, First Lite’s product is simply the best - both on paper and in the field. Our revamped merino line has improved what was already the best merino wool baselayers on the market and innovation in our outerwear categories will deliver the best performing hunting system on the market.

World Class Customer Service

We have the best customer service in the game, period. Our employees are all seasoned hunters with expertise in everything from BC bear hunting and Montana elk to Wisconsin whitetail and New Zealand red stag. When you speak to a First Lite employee, you’re talking to an expert who not only knows the product backwards and forwards but likely gets more days in the field than you do.


STARTING JUNE 2018:

  1. Free returns included with your purchase at Firstlite.com.
  2. Extended phone hours for better support whenever you need it.
  3. Customer loyalty programs that get you more for your money.