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The original conservationists were hunters. Wildlife and wild places are the core of our passion and for more than a century, sportsmen and women have been at the forefront of conservation. First Lite's new Camo for Conservation Initiative continues this proud legacy. Every time you purchase apparel printed in our new Specter pattern a portion of the proceeds will be passed to our friends at the National Deer Association (NDA). Forged in the merger of the Quality Deer Management Association (QDMA) and the National Deer Alliance, NDA is North America's leading whitetail conservation organization. They promote science-based whitetail management, advocate for healthy deer populations and help protect and grow our hunting heritage. We are proud to launch Camo for Conservation and support the NDA's critical work.