. If you need to change your currency please make a selection in the selector below. 
What we do
First Lite strives to make the industry's best apparel for the hunter who demands nothing less. We design SIMPLE and FUNCTIONAL products built to work for the tree stand on the back forty or a nine-day expedition in the Brooks Range. We understand that the passion and success of our customers and employees depends on the conservation of the world's wildlife and the protection of our collective access to the wild places they inhabit.
Our Technology
We build systems that are highly adaptable to changing conditions. Each piece of gear we create from baselayers to outerwear integrates and performs better when combined. Whether it's the inherent properties of our MERINO WOOL or 37.5 TECHNOLOGY supercharged fabrics, they work together to let you go farther and stay longer.
It all started with...
Merino Wool
Merino wool has four main, inherent properties that make it a premium fiber for hunting clothes. First of all, it's antimicrobial, making it odor-fighting. This decreases your scent and keeps your clothes from stinking even after days of consecutive use. Second, it's thermoregulating, which means it'll adapt to your fluctuating body temperature/humidity and work to keep you dry and comfortable. Third, it's silent and is prime for keeping your motion quiet during close encounters. Finally, it has a low UV signature that eliminates shine and helps you blend into the landscape. To explore further, click the link below.
It evolved with...
37.5 Technology
Simply put, 37.5 Technology helps hunters cool down quicker when hot, warm up faster when cold, and captures scent to mitigate odor. We use this technology to supercharge the performance of our clothes, making them into superior systems in which all the layers work to keep your body at an optimal temperature. The more layers with 37.5 Technology, the more amplified the benefits become. If you wanna dig into the technology even more, click the link below.
Our Camouflage
Our proprietary camo patterns are pursuit-driven and provide the color pallet, shape disruption, and characteristics needed to conceal hunters within their environment. Our Fusion and Cipher camos are dialed for western hunters moving through vast landscapes. Specter, our whitetail-specific pattern, conceals hunters from the function and perception of a deer’s eyes while elevated in the canopy.
Shop by Pursuit
Our products are pursuit-driven; they're built for adaptability but tailored to perform under a unique set of demands in the field. Our baselayers, outerwear, and camo patterns work together as a system to achieve the objectives of your hunting pursuit.
Go-To Whitetail Layers
Go-To Western Layers
Shop by Team Member
Learn more about our Pro Team and check out what they are wearing in the field.
Steve Rinella
Western - Bozeman, MT
Steven Rinella is the host of the Netflix Original series MeatEater and The MeatEater Podcast. He's also the author of six books including the bestselling MeatEater Fish and Game Cookbook: Recipes and Techniques for Every Hunter and Angler.
SHOP THEIR KIT
Mark Kenyon
Whitetail - Hillsdale, MI
Mark Kenyon is the founder of the digital outdoor media brand Wired To Hunt and host of the industry-leading Wired To Hunt Podcast.
SHOP THEIR KIT
Kody Kellom
Western - Roseburg, OR
Born and raised in Oregon, Kody has always pushed the envelope in the outdoor industry. His passion is his family and he lives by the words, 'the unknown is part of the adventure.’
SHOP THEIR KIT
Chelsea Cassens
Western - Imbler, Oregon
Chelsea was born in Eastern Oregon where she was raised on public lands and wild places. Chelsea is a volunteer board member for Oregon Chapter of Backcountry Hunters & Anglers, a brand ambassador and the Community Manager for Hunt To Eat, and the Oregon Ambassador for Artemis Sportswomen.
SHOP THEIR KIT
Steve Howard
Western - North Bend, OR
Steve's passion for the outdoors and hunting started at a very young age. When he's not with his beautiful family, he is with friends in the hunting woods.
SHOP THEIR KIT
Taylor Chamberlin
Whitetail - Great Falls, Virginia
Taylor lives in the suburbs of Washington, D.C., where he does his best to help control the booming whitetail herd with his bow on small suburban tracts of land. He can use the liberal hunting season to his advantage, and hunts on average 150 or more days a year.
SHOP THEIR KIT
Treavor Fisher
Western - Coquille, OR
When Treavor isn't enjoying the outdoors with friends and family, you can find him at his dental practice on the Oregon coast. But don't plan on getting any dental work in September, because Treavor will be in the backcountry chasing screaming bulls with his brothers.
SHOP THEIR KIT
Jessi Johnson
Western - Lander, Wyoming
Jessi moved back to Wyoming 9 years ago and intimately learned Wyoming’s vast public lands through a love of backcountry archery hunting. Archery hunting for Jessi creates a bridge between human and animal, and human and landscape
SHOP THEIR KIT
Jeff Sturgis
Whitetail - Winona, Minnesota
Jeff Sturgis is the founder of the Whitetail Strategy digital content creation brand, Whitetail Habitat Solutions, LLC. Jeff was the recipient of the QDMA's 2004 Al Brothers Deer Manager of the Year Award and since that time he has continued to scout and design over 1000 whitetail parcels for clients in 26 states.
SHOP THEIR KIT
Casey Butler
Western - Pocatello, Idaho
Casey has traveled extensively throughout the west with a passion for fair chase public land, do-it-yourself big game hunting. He has taken a number of trophy elk, mule deer and antelope all of which were captured on film and cooked over an open flame.
SHOP THEIR KIT
Brian Mclrea
Western - Salt Lake City, Utah
Brian has always been drawn to the adventure that hunting has given him through the years and is now a cornerstone of the Hushin team. As you can see in his media and writing, Brian is passionate about the chase, regardless of the success of the hunt or size of the trophy.
SHOP THEIR KIT
Eric Chesser
Western - Salt Lake City, Utah
Eric is obsessed with shed hunting and is a registered hunting guide in the state of Utah. The highlight of his career was an archery elk hunt in which he got a second chance at and ultimately killed a huge wapiti the crew called the “firebull". The adversity of that hunt is a constant reminder to Eric to never give up.
SHOP THEIR KIT
Janis Putelis
Western - Bozeman, MT
Janis has served as Director and Executive Producer of the Netflix Original series MeatEater and a contributing writer on MeatEater’s last three books, including the 2018 bestseller, The MeatEater Fish & Game Cookbook: Recipes and Techniques for Every Hunter and Angler. Currently, Janis Putelis is the host of MeatEater Hunts on YouTube and co-host of The MeatEater Podcast
SHOP THEIR KITShop with Virtual Outfittings
Gear up for the season by booking a Virtual Outfitting with one of our Customer Service Representatives. They'll work with you one-on-one to build a kit best suited for your hunting needs. You can choose a video option where we walk you through the lineup and product features, or we can give you a call if that's more convenient. Select a Representative below and book a time that works best for you.
Micheal Perkins
Western Big Game - Boise, ID
I grew up here in the great state of Idaho and have been passionate about hunting/fishing from a young age. I love everything the outdoors has to offer, but my greatest passion is mule deer. If you have any questions about First Lite gear or western hunting, I am happy to help.
Fran Magee
Western Big Game - Mackay, ID
Born and raised in Idaho, hunting waterfowl, mule deer, elk, and fly fishing have always been a staple. Getting out in the mountains and on the water is my favorite thing to do and that's where you can find me most weekends. When it comes to western gear, I've got you covered.
Book Now
Michael Rietveld
Whitetail - Appleton, WI
I am an avid whitetail and upland hunter from the Cheese Curd State of Wisconsin. When I am not chasing whitetail across the midwest, you can find me pursuing wild birds and waterfowl with my pup Pip. From hunting stags in New Zealand, ducks in the Dakotas, pheasants on the prairie, or whitetails in the Midwest, I'll put you in the right gear no matter the hunt.
Book Now
Dylan Gonzalez
Whitetail - Woodbury, MN
I was raised in MN and grew up chasing birds and hunting for whitetails. Many years later, my passion for whitetails has grown and taken me to ND, MN, and WI. I love hunting, but it's second to the friendships and memories it creates. Please feel free to contact me with any questions you have about our gear.
Book Now
James Conrad
Western Big Game - Boise, ID
I am born and raised Idahoan, who loves everything outdoors! I grew up mountaineering, riding mountain bikes, and chasing powder. I am an adult-onset hunter who loves to chase mule deer and elk. With my knowledge and passion for the outdoors, please hit me up with any gear questions.
Book Now
Elliot Tanin
Whitetail - Middleton, WI
I grew up first hunting in the Northwoods of Wisconsin. I keep myself busy chasing elk in archery season, hunting whitetail in Wisconsin, and exploring any other outdoor pursuit that presents itself. Feel free to reach out with any questions, and I'd be happy to get you pointed in the right direction.
Book Now