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Welcome to First Lite

What we do

First Lite strives to make the industry's best apparel for the hunter who demands nothing less. We design SIMPLE and FUNCTIONAL products built to work for the tree stand on the back forty or a nine-day expedition in the Brooks Range. We understand that the passion and success of our customers and employees depends on the conservation of the world's wildlife and the protection of our collective access to the wild places they inhabit.

WE ARE ABOUT MORE THAN SIMPLY PRODUCING INDUSTRY-LEADING GEAR. SUPPORTING THE PEOPLE AND GROUPS WHO PROTECT OUR SPORTING HERITAGE IS EQUALLY IMPORTANT TO WHO WE ARE AS AN ORGANIZATION AND AS HUNTERS.

Our Technology

We build systems that are highly adaptable to changing conditions. Each piece of gear we create from baselayers to outerwear integrates and performs better when combined. Whether it's the inherent properties of our MERINO WOOL or 37.5 TECHNOLOGY supercharged fabrics, they work together to let you go farther and stay longer.

Hunting is the convergence of skill and opportunity. Having the right gear increases your chances of success. The more comfortable you're in the field, the longer you can hunt.

Our Camouflage

Our proprietary camo patterns are pursuit-driven and provide the color pallet, shape disruption, and characteristics needed to conceal hunters within their environment. Our Fusion and Cipher camos are dialed for western hunters moving through vast landscapes. Specter, our whitetail-specific pattern, conceals hunters from the function and perception of a deer’s eyes while elevated in the canopy.

Cipher, Fusion & Specter

Shop by Pursuit

Our products are pursuit-driven; they're built for adaptability but tailored to perform under a unique set of demands in the field. Our baselayers, outerwear, and camo patterns work together as a system to achieve the objectives of your hunting pursuit.

Whitetail hunters generally need concealment higher in the air, hunt more in the hardwoods, and are stationary for longer periods. The performance objectives of these hunters are to stay concealed, silent, scentless, and warm.

'Western' hunters, who pursue mule deer, elk, antelope, and other large game, need gear that responds and adapts under varying conditions while being active or sedentary. The objectives of these hunters are to stay cool when active, warm when stationary, concealed when moving, and comfortable in the field over multiple days.

Start Building your Kit

Shop by Team Member

Learn more about our Pro Team and check out what they are wearing in the field.


Shop with Virtual Outfittings

Gear up for the season by booking a Virtual Outfitting with one of our Customer Service Representatives. They'll work with you one-on-one to build a kit best suited for your hunting needs. You can choose a video option where we walk you through the lineup and product features, or we can give you a call if that's more convenient. Select a Representative below and book a time that works best for you.