Tag Episode 8 - "Finale" is now available. Watch it HERE.

First Lite's Commitment to Conservation


On Saturday, September 22nd we're celebrating Public Lands Day. To mark the occasion, we'll be matching all contributions to our Round Up for Conservation Program on that day. Just add a few bucks to your purchase and we'll double your contribution to our conservation partners. It's the perfect time to round out your kit and help protect the wildlife and wild places we all love. Learn more about our Round Up for Conservation program below. In addition, we're asking folks to help us spread the word and post videos of themselves talking about why they love their public lands. As an added incentive, we'll send a brand new Chamberlin Puffy Jacket to the person who makes the best clip. To be entered to win, use #publiclandsday and #flroundup in your video. We'll be compiling the videos on our site here. 




The days of being able to simply take from the land are over. As sportsmen and women, we all have an obligation to help protect wildlife and wild places that goes beyond purchasing a license and paying taxes on gear. Our very passion depends on it. As a manufacturer of outdoor apparel, we at First Lite feel this responsibility all the more. Our business model is predicated upon Americans' ability to get out into the woods and pursue free-ranging game. For this reason, we go out of our way to support folks and organizations that are standing up for wildlife conservation, public lands preservation and hunter access. Whether its as casual as donating a jacket to a local DU banquet or as significant as corporate gifts to our non-profit partners, First Lite is committed to conservation and protecting our hunting heritage.

Round Up For Conservation

In conjunction with our conservation partners, First Lite is proud to have created Round Up For Conservation. This initiative allows customers to round up their purchase by a dollar amount of their choosing to the benefit of one of four conservation organizations (listed at left) we feel are doing particularly good work in the field. Alternatively, the sum can be split between all four groups. In today's world buying your next piece of gear is simple. First Lite believes supporting conservation should be just as easy.

Conservation Accolades


Pheasants Forever
Backcountry Hunters and Anglers
Theodore Roosevelt Conservation Partnership
National Wildlife Federation