Round Up for Conservation
In 2015, First Lite began our Round Up for Conservation initiative. This program allows customers to add a dollar (or more) to their purchase to benefit one of our five Partners in Conservation, the groups we feel are doing a particularly strong work for wildlife and wild places. First Lite makes buying your next piece of gear simple. We believe supporting conservation should be just as easy.
ONLINE GEAR GIVEAWAYS
By offering up a chance to win new gear to customers who donate on our site to our Partners in Conservation we have raised over $6,000 for the folks working to protect wildlife and wild places in the last year.
Every year, we match all donations to our Partners in Conservation on National Public Lands Day. In this manner, we’ve doubled our customers' contributions on this very special day each year since 2017.
Grassroots Donations Program
First Lite is committed to protecting wildlife, access and our hunting heritage at every level. In order to bolster local conservation groups, chapters, branches and clubs we donate and discount gear to be raffled and auctioned at grassroots events across the country. These gatherings raise hundreds of thousands of dollars and are the backbone of not-for-profit conservation work in the US.