It's a Party

A Minnesota farm field hosts a whitetail party on a midsummer evening. Though we now take deer for granted, the restoration of whitetails across their range is one of the greatest conservation stories of the last century.

Photo: Captured Creative

Funding Conservation

Supporting those who protect our wildlife and wild places is critical part of First Lite’s commitment to conservation. From local mule deer aficionados to national conservation groups, First Lite is proud to help out folks safeguarding game, access and our hunting heritage. Whether it’s a corporate check or sending a Catalyst Jacket and pants to a local banquet, we are proud to help out those who help safeguard our passion.

Round Up for Conservation

In 2015, First Lite began our Round Up for Conservation initiative. This program allows customers to add a dollar (or more) to their purchase to benefit one of our five Partners in Conservation, the groups we feel are doing a particularly strong work for wildlife and wild places. First Lite makes buying your next piece of gear simple. We believe supporting conservation should be just as easy.

ONLINE GEAR GIVEAWAYS

By offering up a chance to win new gear to customers who donate on our site to our Partners in Conservations we have raised over $6,000 for the folks working to protect wildlife and wild places in the last year.

MATCHING DONATIONS

Every year, we match all donations to our Partners in Conservation on National Public Lands Day. In this manner, we’ve double our customers contributions on this very special day each year since 2017.

Grassroots Donations Program

First Lite is committed to protecting wildlife, access and our hunting heritage at every level. In order to bolster local conservation groups, chapters, branches and clubs we donate and discount gear to be raffled and auctioned at grassroots events across the country. These gatherings raise hundreds of thousands of dollars and are the backbone of not-for-profit conservation work in the US.

Who We Support

From the Blog

Where conflicts between livestock and wildlife are prolonged and intractable, the National Wildlife Federation (NWF) believes that public land grazing retirements can provide an equitable solution for ranchers and wildlife interests...

A MARKET APPROACH TO BIGHORN SHEEP CONSERVATION IN THE NORTHERN ROCKIES

November 04, 2019

Conservation is at the core of our brand. A while back, Kenton and Scott realized that without wildlife and wild places our customer would have little need for technical hunting apparel. In this light, we are staunch supporters of the groups that work to protect game...

GETTING THE BOOTS DIRTY: ENACTING CONSERVATION ON THE GROUND

April 04, 2019

We are currently losing more hunters and anglers than we are creating. This decline is a huge problem that extends way beyond the bow or rod. Hunters and anglers pay a big part of the conservation debt. Therefore, one of the ways we can perpetuate public lands, access and our sporting heritage is by exposing non-hunters to hunting in the best ways possible...

PARTNERING FOR PUBLIC LANDS