Leverage First Lite’s leadership at the intersection of conservation and business to create an industry-wide fundraiser that showed the outdoor economy and the American people that conservation is one thing we can all agree on. So, we hit the phones, flipped the rolodex and began crafting unique merchandise. And the Common Wild Initiative was born.
First Lite has brought together a coalition of outdoor companies who have put aside their differences to raise money to protect what keeps them in business and fuels the passions of their customers and employees. Today, these companies will begin selling a collection of limited-release, Common Wild-branded gear. 100% of the profits will be donated to the conservation group(s) of their choice; partners and competitors, gunsmiths and mountain bike makers, all coming together to support conservation and show the world that protecting the great outdoors can bring us together.