First Lite's Commitment to Conservation

The days of being able to simply take from the land are over. As sportsmen and women, we all have an obligation to help protect wildlife and wild places that goes beyond purchasing a license and paying taxes on gear. Our very passion depends on it. As a manufacturer of outdoor apparel, we at First Lite feel this responsibility all the more. Our business model is predicated upon Americans' ability to get out into the woods and pursue free-ranging game. For this reason, we go out of our way to support folks and organizations that are standing up for wildlife conservation, public lands preservation and hunter access. Whether its as casual as donating a jacket to a local DU banquet or as significant as corporate gifts to our non-profit partners, First Lite is committed to conservation and protecting our hunting heritage.

Round Up For Conservation

In conjunction with our conservation partners, First Lite is proud to have created Round Up For Conservation. This initiative allows customers to round up their purchase by a dollar (or more) to benefit of one of five conservation organizations we feel are doing particularly good work in the field. Alternatively, the sum can be split between all five groups. In today's world buying your next piece of gear is simple. First Lite believes supporting conservation should be just as easy.

2% For Conservation

2% for Conservation is a non-profit organization that certifies true conservationists. Businesses and individuals committed to giving at least 1% of their time and at least 1% of their money to conservation organizations deserve recognition. The title 'Conservationist' should not be a participation trophy for hunters and anglers.

We believe that more businesses and more people need to get involved in conservation to ensure the future existence of fish and wildlife. Our goal is to preserve our hunting and angling heritage and to promote the proper science-based conservation of fish, wildlife and their habitat.

First Lite it proud to be the second company to be certified by 2% for Conservation.